This joint Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business. The programme is delivered by schools which enjoy an international reputation in their field. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to the success of businesses. Today’s successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues. In the first semester, Business and Consumer Psychology studies will be in equal proportions; however in Semester 2 there will be a greater focus on business, and the dissertation is undertaken in a business-related subject. It is also possible to undertake a Consumer Psychology and Business Masters degree that will involve a dissertation in Consumer Psychology. The MSc dissertation will have a stronger emphasis on empirical research, whilst the MA dissertation will have a stronger emphasis on critical literature review. This programme is accredited by the Chartered Management Institute (CMI). This programme is also available to study at Postgraduate Diploma level.