This course offers a current approach to International Marketing teaching, built on the solid founding principles of marketing. Marketing as a business discipline has changed significantly over the last decade, primarily due to the ever developing range of social media channels available, to target, communicate and engage with international customers. We have developed a solid understanding of what students want to study in the area of marketing so we have designed a number of key specialisms following on from the primary International Marketing degree. Despite this constant change, the basic founding principles of marketing remain the same and are as important as ever. It focuses on the customer; understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. Marketing is a key area of a business that has senior representation on the boards and management groups of the biggest organisations. Marketing professionals need to understand the techniques and underlying principles required to manage teams, budgets, projects, strategy, and business change. Professional marketers need to influence business strategy at the highest level and drive teams of staff and external agencies to achieve results. We have designed these degrees to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will use as a professional marketer. We are confident that we have created a range of marketing degrees that will suit your needs, regardless of which area you wish to specialise in. A career in marketing is about being adaptable, forward thinking and creative. It's also important to have a strong understanding of business.