In this course you’ll develop your knowledge of the theory, analysis and application of how economic considerations shape our global business world.  You’ll understand the integral role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context. The contemporary focus of the course prepares you for a future in business or marketing. Essays, problem-based exercises, case studies, presentations and group projects all play a role in assessment and together with exam results; provide the basis for your final grade. Some of our graduates are working as professional economists; others with the UK Government Economic Service or Scottish Government. Others are in finance or general management, working for banking multinationals, major consultancies and marketing agencies.