Introduction This course bring together faculty interests, knowledge, experiences and a strong commitment to graduate employability prospects, the programme of six modules and a dissertation/project is designed to enable you to prosper in what is a complex and competitive and continually changing market place. Importantly, the modules you will study employ a variety of modern and traditional teaching methods including lectures, small-group workshops, computer-based simulations, interpersonal role-plays, negotiating and marketing pitch presentation exercises. Moreover, our programme also offers students the option of following one of two routes in the last stage of the programme: undertaking a traditional research dissertation or a practice-based ‘consultancy project’ based on a specific company-based issue. Courses Modules Semester 1 Compulsory Interpersonal Management, Negotiation and Persuasion Marketing Management New Product and Service Development Marketing Decision Making Semester 2 Compulsory Consumer Behaviour Marketing Communications Busness Model Innovation Reserach in Practice Semester 3 Dissertation or Project Why study at Aberdeen? You are taught by researchers who stay current with industry developments and you pick up a range of academic and practical skills You have two industry weeks to pick up practical tools and techniques you can immediately apply. Programme Quick Facts University of Aberdeen 12 Months 24 Months Full Time and Part Time September and January start Find out about fees on the programme page Find out about scholarships on the programme page Life in Aberdeen Find out more about: Your Accommodation Campus Facilities Aberdeen City Student Support Clubs and Societies /student-life