This course is for anyone interested in mass communication and the transformations that the cultural and creative industries are undergoing as consequence of technological, economic and political change. This course has an international focus that explores decision-making processes in regard to the production, use and circulation of media content in the digital age. This course offers you an exciting opportunity to study the issues and trends across mass communication platforms such as TV, radio, newspaper, movies, music, PR, advertising and social media. You will recognise how all these platforms are connected, and how they relate to ideas and problems of society in national and global contexts. Applying academic theory to a range of real-world issues, this course also includes training in cultural management, enterprise and leadership, providing you with the skills and confidence to succeed in the mass communication industry. This course will foster your intellectual curiosity and help you become a critical and independent thinker, especially on issues, trends, policies, and challenges in mass communication industries in national and global contexts. You will have the opportunity to develop skills in effectively interrogating ideas to clarify and boost your critical understanding. This combination of critical knowledge and skills will provide you with solid foundations for your future career prospects. Upon graduation you could progress onto a career within business management and media industries including advertising, marketing, media and journalism. This course is also available with advance practice in the second year.