This course is for people who are excited by the opportunities related to the uses and users of information, the applications of information and powerful information technologies. It's a great way to add a specialism in data analytics to your undergraduate studies in any subject, including computing, business and social sciences. This course is accredited by the Chartered Institute of Library and Information Professionals. This accreditation makes our courses stand out and enhances their credibility and currency among employers, and is also crucial for progressing to Chartership status once qualified. Our course is delivered through the Northumbria iSchool, which is one of only six iSchools in the UK. A hallmark of an iSchool is an understanding that expertise in all forms of information is required for progress in science, business, education and culture. This expertise must cover the uses and users of information, the nature of information itself, as well as information technologies and their applications. The topics and activities in the course have a strong emphasis on employability. For example you will develop skills in how to analyse, monitor and evaluate user behaviour. You will also learn how to evaluate and use a range of appropriate technologies for solving problems and supporting decision-making in organisations. Your knowledge and practical skills will help you take a lead on research-informed approaches that give organisations and professionals a valuable advantage. On graduation, you will be well placed to take advantage of this trend. Employers are looking for information professionals who can develop new insights through mastery of their subject and critical scholarship. With your Masters qualification, you will be equipped to make a difference, advance your practice and make well-balanced judgements. You could work for a wide range of employers in the field of data analytics or you could consider freelance roles as a consultant. Your Masters qualification can also form the basis for further postgraduate studies at a higher level. This course is also available with advance practice in the second year.