This course is for people looking to launch a career in business who want to combine broad-based business studies with a subsidiary pathway in marketing management. BA (Hons) Business with Marketing Management includes an overview of marketing research and planning as well as options in retail marketing, relationship marketing, content marketing, and buyer behaviour and customer experience. There will be opportunities to gain practical experience that gives you a further career edge. In your second year you can study for a semester in another country. Before your final year you can choose to spend an extra year on a work placement or studying elsewhere in the EU or in a country such as the USA, Australia or China. By the end of this course you'll be in an excellent position to apply for graduate training schemes and graduate roles. You'll have a particular edge, thanks to your specialist studies, in roles such as marketing executive or branding strategist. As a marketer you'll have knowledge and skills that help turn a good business into a great one. If you decide to start your own business, it's good to know that the combined turnover of our graduates' start-up companies is higher than that of any other UK university. You can also undertake further study at postgraduate level with a course such as our Digital Marketing MSc.