This course is for people who want to top up a Higher National Diploma to a full undergraduate degree in business, with specialist modules in marketing. If you already have an HND or foundation degree, this course will allow you to top it up to an honours degree with just one year of additional study. You'll build on your all-round knowledge of business including organizational theory, business models, and factors that underpin a firm's ability to deliver on the triple bottom line. The course also includes specialist modules in marketing that cover topics like buyer behaviour, marketing communications, marketing management and marketing strategy. With a marketing specialism as part of your degree award, you'll have an extra edge in employability. At the end of this course there are logical career paths into business, marketing, advertising and PR, both in the UK and around the world. You can also undertake further study at postgraduate level with a course such as our Digital Marketing MSc. If you decide to start up your own business, it's good to know that the combined turnover of our graduates' start-up companies is higher than that of any other UK university.