BSc Marketing and Management with integrated foundation year (4 years) combines a three-year degree in Marketing and Management with a bespoke foundation year, providing a smooth pathway for international and EU students not currently eligible for entry to a three-year degree programme. Students will graduate with specialist knowledge in the areas of marketing, marketing strategy and communications, and skills in marketing methods and techniques that are specifically appropriate for marketing professionals.The programme is ideal for students wishing to undertake a specialist degree in marketing and management but whose prior education or English language proficiency does not enable them to apply for a three-year degree. The subject content and teaching methodology employed in the foundation year (year zero) builds a skills set and provides a platform for successful participation over the remainder of the programme. Upon completion of the programme, students will be well placed to follow a professional career in marketing or management, marketing analytics, merchandising, sales management, and consumer policies.