This exciting new programme is ideal for anybody aiming to direct businesses in today’s digital economy. You will learn how to use insights from business analysis to inform strategy, provide direction for leadership and create value. With the growing use of data in business decision making, individuals who have a strong understanding of the tools and methodologies for business analysis, who are able to analyse data and use the results to inform the direction of their business, will be sought after by employers in all sectors of the economy. Our program will take you beyond analytics and programming, teaching you how businesses are structured, how they operate and how digital skills are used to enhance business performance. You will gain an awareness of the leadership and organisational challenges associated with large scale change projects driven by the digitisation of businesses and develop important leadership qualities such as communication, negotiation and team work. You will be exposed to real world cases from different markets and countries and learn from the experiences of current managers working in a wide range of sectors. You will also have the opportunity to work on a consultancy project in collaboration with an industry partner. The staff involved in the MSc in Business Analytics have strong links and research collaboration with industry partners and IT start-ups in London and Europe. One of the course leaders was formerly Global Head of FX Quantitative Research at Citigroup, the other has extensive experience in research and consulting on entrepreneurship, innovation management and IP strategy. Students will be given the opportunity to obtain Microsoft Office and SAS certification and will learn how to use tools such as R and SQL.