This Chartered Institute of Marketing (CIM) accredited course helps you to develop practical skills and provides a strategic perspective on marketing management. You will be taught how to interpret market data, provide situational analysis and make recommendations for strategic developments, able to develop marketing and advertising campaigns which adapt to changing market conditions. To achieve long-term success, businesses need to provide the products and services their customers require and they rely heavily on marketing professionals to do this. The study of marketing is therefore grounded in the understanding of customer needs, the environment in which companies operate and their competitors. The learning outcomes of modules, assessments and projects will be clearly stated. Your work will be marked according to how well you achieve these learning outcomes and your final feedback will refer to each outcome, as well as providing an overall percentage grade. The course provides a variety of assessment methods, including closed‐book examination, individual and group reports and presentations, multiple‐choice questions including justification of answers, e‐Portfolios and analysing live data (analytics). Graduates of this course will be in a position to pursue a wide range of managerial marketing positions which include strategic and operational marketing responsibilities. You may choose to follow a career in sales and marketing, specialising in areas such as market research, digital or direct marketing. Alternatively, you may wish to pursue a career as a consultant or move into business development and general management. This course is also accredited by Chartered Management Institute (CMI).