This Design Management course has a professional and practical focus. It has been developed in collaboration with leading professional design managers from companies including Imagination Ltd, Xerox (HCL), Cyber-Duck and Knight Design Innovation. The course focuses on challenges and creative culture, as well as a deeper understanding of design processes, evaluation and expectations. This course will involve a mix of creative design, management and leadership processes to equip you with the skills and expertise to lead effective creative design of commercial value within industrial, retail or service sectors. It is structured around the three themes of communication, collaboration and creativity. Your work will be marked according to how well you achieve the various learning outcomes, which will be clearly set out on all project briefs. Coursework is assessed using a variety of methods including: presentations, portfolio reviews, essays, reports, reflective logs, e-journals, blogs, displays and exhibitions. On successful completion, you should be able to: apply creative and logical thinking processes to the provision of design projects through demonstrated leadership and strategy and communicate ideas and intentions in the form of design drawings, models, essays and reports including visual/oral/audio and computer/video presentations; demonstrate an ability to lead teams through listening, understanding and considering each person’s point of view and influence through negotiation and appropriate communication towards positive and beneficial outcomes; and apply organisational and planning skills through the appropriate use of management methods and relevant software.