Brand management is a key reputational function in today’s world of business and organisations across all sectors are now investing to create and nurture their brand, which can achieve distinctiveness within challenging and competitive markets. This programme provides a perspective on brands, brand equity and strategic brand management, with illustrative case studies, opportunity to work on live projects, sessions from industry guest speakers and workshops as part of Google Digital Garage initiative. Successful completion provides exemption from the CIM Professional Certificate, as well as one of the three modules of the CIM Professional Diploma in marketing qualification. The course provides a variety of assessment methods, including closed‐book examination, individual and group reports and presentations, multiple‐choice questions including justification of answers, e‐Portfolios and analysing live data (analytics). The MA Brand Management is suited to graduates seeking career development and opportunities in brand management and advertising, both in-house or in agency based roles.