This course equips you with industry-specific skills in public relations (PR) and encourages you to explore the broader context of its practice. You gain an understanding of the rapidly changing business and media environments, as well as knowledge of new media technologies. You benefit from a visiting lecturer programme, where public relations practitioners and academics provide additional industry insight. This course is designed for recent graduates with little or no public relations (PR) experience, who want to pursue a career in an exciting and expanding sector. It is also ideal if you are a public relations practitioner with one or two years of experience, looking to develop your strategic and analytical skills whilst gaining a broader understanding of the PR industry. The course combines academic learning and professional practice with a hands-on approach. Key areas of study include: the origins and history of PR from a global perspective; how PR is used to manage and restore organisational reputation; public affairs and government communication; how charities and campaigning groups use PR; the ethical dimensions of PR and how to be an ethical PR practitioner; the impact of globalisation on PR practice and how to create compelling and relevant international PR campaigns.