In this course, you will gain the knowledge and skills to develop or enter a career in marketing, particularly in international organisations. To be successful in dynamic markets, you need the ability, knowledge and attitudes to ensure you manage effectively. You develop your knowledge and skills in the current key areas of international marketing, including; the practical problem solving skills needed by companies operating in international markets; understanding customers and international consumer behaviour; cross-cultural understanding – to become an effective manager through international marketing planning; dynamic entrepreneurial marketing and innovation – creating and developing your own product or service and bringing it to the point of launch; building confidence in your sales and presentation skills. As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision. The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you.