This course prepares you to enter an exciting and vibrant industry encompassing conferences and exhibitions, cultural and sporting events, festivals and personal events. You study how these are planned, managed and evaluated. The focus of the course is on the strategic role events play in a modern society, and how they contribute to organisational and community objectives. The most recent evolutions in event strategy are at the core of the course, based on the research of our 25-strong academic research team. This innovative course has an innovative format based on a new learning and assessment strategy that puts you at its centre. You take three core modules designed to replicate the real world, where problems are solved in an integrated way. Instead of studying topics such as events marketing, finance or operations separately, you learn how strategic decisions involve multiple business areas at once. You gain experience problem-solving real or simulated case studies, working with live projects and real clients. The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Full time duration will be typically 12 months or 18 to 24 months with optional work experience.