专业简介
Our innovative MSc Marketing for the Creative Industries will offer an insight into marketing in the context of the creative industries, relating to organisations that focus on creative areas such as art, fashion, music, film, graphic design, dramatic arts and digital design. You will be taught by lecturers who have worked and published in the field of cultural and creative marketing and the course reflects contemporary developments in research and practice in marketing in creative organisations.
Connections will also be made with the research and industry community in creative and cultural field, via visiting speakers and live projects.
The course content reflects a growing trend towards a synergy between the arts and marketing in businesses, particularly in the UK. In addition to studying traditional and digital marketing theory and practice, you will learn the importance of social and environmental sustainability for businesses. You will gain teamwork, planning and organisation skills to prepare you for roles in organisations within the creative industries in both the public and private sector. You will also develop analytical skills to help interpret marketing theory in the context of the creative industries, enabling you to undertake projects as marketing consultants and advisors, through live projects with practitioners from both local and national organisations.
- 课程时长： 1-2年或以学校或offer为准
- 学费： 以学校或offer为准
- 开学时间： 每年2或7月
- 总学分： 0
- 是否移民专业： 否 访问官网链接
入学要求
为来自中国的学生设计
Students who have completed a four-year Bachelor's degree in China, may be considered for entry to a Master's degree at Leicester. Students must have graduated from a 'top 200' university in China, they may be asked for 70% overall if they are applying for an Engineering or Science degree, or 75% for an Arts, Humanities, Law or Social Science degree. They may need to have scores of at least 80% in modules that are particularly relevant to your chosen Master’s degree. The School of Museum Studies requires at least 80% overall. If students graduated from a Chinese university ranked below the top 200 they may require higher scores (80-85%). If students have completed a three-year college diploma from a Chinese university, they will need to take an accepted one-year Pre-Masters course or upgrade their diploma to a Bachelor’s degree before applying for a Master’s degree.
国际学生入学条件
Students should have IELTS 6.5 or equivalent. If your first language is not English, you may need to provide evidence of your English language ability.
如何申请
- 申请材料要求
- 是否需要文书 是
- 申请费 100澳币
- 申请周期 1-2月
已录取的相似专业申请案例
