Your major will make up most of your degree. You will study in depth how marketing is a key component of the functioning of all organisations whether in the public, private or third sectors and take a broader approach than simply explaining how businesses use marketing techniques. You will develop the theoretical and analytical knowledge needed to understand and shape contemporary marketing practice. Spanning individual situations, social developments and policy discourses, modules explore many dimensions of contemporary marketing practice. You can choose your Minor from a wide range of subjects across the arts, humanities, sciences and social sciences.