The Bachelor of Creative Arts is an innovative program that tailors its offerings to students’ unique ambitions and interests. The personalised nature of the program empowers students to identify their own ambitions, then equips them with the skills, theory and practice to navigate existing pathways or design their own. Creative Arts students undertake three majors. All students begin with a creative writing major to develop a range of foundation skills in creative thinking and narrative. Students also select a second specialist creative major (advertising; communication; film and television; journalism; media; multimedia design; public relations or social media). Within their creative specialisation, students learn through a hands-on, project-based approach to learning, where they are encouraged to develop industry relationships, undertake creative internships and practice and publish within their chosen creative niches. The flexible program enables students to ground their creative endeavours within a third foundation major. A creative entrepreneur may pursue a business major, an aspiring thriller writer might study criminology or a documentary filmmaker might study international relations to better understand working in a nonprofit organisation. In the final stages of their degree, students will have the opportunity to develop a capstone creative work project, which will knit what they have learned across their three selected content areas together into a major portfolio piece showcasing their skills and talents. Professional outcomes Graduates of this program will be equipped for success in both creative and corporate environments and have the ability to integrate contemporary theory with cutting-edge creative practice, incorporating digital technologies. They will have critical and analytical cognitive skills, as well as the ability to consolidate and synthesise knowledge within their chosen discipline areas. They will also have the technical and creative skills for problem-solving, the ability to craft narratives that resonate with audiences, an understanding of the market and cultural forces that drive the creative industries, a command for the technologies of new-media storytelling and the flexibility to apply their creative practice to a range of industries.