Innovation is the driving force behind any business activity and managing it appropriately is crucial for success. On this course you will learn the main theories, models, frameworks and techniques of innovation management, new product development, strategy and marketing. You will learn how to manage and actively play a role in the innovation process and also have the opportunity to focus on societal impacts on innovation by looking at management and organisations in a historical context. The course will provide you with valuable skills in how to analyse and manage innovation and commercialisation activities and how to identify and overcome barriers to change. You will also look at the consumers’ needs and the political, social and technological contexts within which organisations operate to allow you to address the uncertainties of innovation. You will develop a range of transferable and interpersonal skills, allowing you to identify problems, evaluate and analyse business and innovation scenarios, and consider alternative solutions. In addition the course will develop your analytical and reasoning skills as well as your team working and communication skills – all valuable assets for an aspiring manager.