Innovation is the driving force behind any business activity and managing it appropriately is crucial for success. In our MSc in Entrepreneurship you will learn the main theories, models, frameworks and techniques of entrepreneurship including tools from strategy, marketing and business plans. You will learn how to manage and actively play a role in the entrepreneurial process as well as appreciate the skills required to take a product or service from concept to market. The course will analyse the dynamics of the business environment and the scope for the strategic response; analyse and evaluate management problems and issues including the consumer’s needs and the political, social and technological contexts within which organisations operate to address the uncertainties of innovation and entrepreneurship. It will also provide you with the skills to identify the most appropriate tools and methods for data acquisition, assessment, analysis and dissemination. In addition the course will develop your analytical and reasoning skills as well as your interpersonal, team-working and communication skills – all valuable assets for an aspiring entrepreneur. This course has been designed for both individual entrepreneurs and corporate entrepreneurship.